Client Snapshot:

Industry: Real Estate

Location: Pittsburgh, PA

Role: Freelance Social Media Manager/Content Creator

Handle: @jillrealtorpgh

Overview:

A prominent realtor in the Pittsburgh PA area, Jill Stehnech came to me looking to strengthen her social media presence but didn’t have the time, energy, or strategy to keep up with consistent posting. Her content relied heavily on basic Canva templates and lacked the variety needed to stand out in a competitive real estate market.

Together, we built a clear content plan focused on four pillars, educational insights, local highlights, listings, and personal storytelling. This approach gave Jill a more dynamic, strategic presence online, helping her increase visibility, build trust, and attract new clients.

Position As A Trusted Community Expert

THE GOALS

Improve Views, Saves, Shares, and Profile Visits

Drive Qualified Buyers and Sellers Through Listing Content

THE APPROACH

The social media strategy was designed to deliver consistent, measurable growth while supporting real business objectives:

• Local Visibility

• Audience Trust,

• Qualified Inbound Interest

Through a structured, data-informed content approach.

We developed a pillar-driven content framework to support full-funnel performance across awareness, engagement, and lead generation

Executed a video-first strategy optimized for short-form platforms, emphasizing strong hooks, pacing, and lifestyle-led storytelling
Used community and personal content to drive top-of-funnel discovery, with listings and education converting attention into action
Implemented consistent brand standards, posting cadence, and CTA strategy to reinforce recognition and trust
Continuously evaluated performance metrics to refine formats, messaging, and content mix for sustained growth