SOCIAL MEDIA MANAGEMENT & CONTENT STRATEGY

Jill Stehnach

As a contract Social Media Manager and Content Strategist, I oversee the full digital presence of Pittsburgh-area Realtor Jill Stehnach, managing content across Instagram and Facebook to grow brand awareness, engagement, and local market authority in Pittsburgh and Sewickley, PA.

My role extends beyond posting — I lead the complete content lifecycle from strategy and production to analytics reporting and community engagement.

Scope of Work & Responsibilities

Content Strategy & Planning – Develop monthly content calendars aligned with real estate trends, local market updates, and brand messaging.
Creative Ideation – Conceptualize engaging post ideas including listing promotions, educational content, community highlights, and storytelling-driven captions.
Content Production – Shoot and edit short-form video, lifestyle content, listing showcases, and branded photography.
Video Editing & Optimization – Create Instagram Reels and Facebook video content optimized for reach, engagement, and discoverability.
Publishing & Platform Management – Schedule and post content natively to Instagram and Facebook.
Community Management – Monitor, respond to comments, and actively engage with followers to build relationships and trust.
Monthly Analytics Reporting – Track performance metrics including reach, engagement rate, follower growth, and top-performing posts. Deliver comprehensive monthly reporting decks with key insights and strategic recommendations.

Through consistent execution and data-driven refinement, I help position Jill as a trusted real estate expert in the Sewickley and greater Pittsburgh housing market, strengthening her local brand presence and generating meaningful engagement with buyers and sellers.

By combining real estate marketing strategy, short-form video production, social media growth tactics, and performance analytics, I provide full-service digital support designed to drive visibility and long-term business growth.

Client Snapshot:

Industry: Real Estate

Location: Pittsburgh, PA

Role: Freelance Social Media Manager/Content Creator

Handle: @jillrealtorpgh

Overview:

A prominent realtor in the Pittsburgh PA area, Jill Stehnech came to me looking to strengthen her social media presence but didn’t have the time, energy, or strategy to keep up with consistent posting. Her content relied heavily on basic Canva templates and lacked the variety needed to stand out in a competitive real estate market.

Together, we built a clear content plan focused on four pillars, educational insights, local highlights, listings, and personal storytelling. This approach gave Jill a more dynamic, strategic presence online, helping her increase visibility, build trust, and attract new clients.

Position As A Trusted Community Expert

THE GOALS

Improve Views, Saves, Shares, and Profile Visits

Drive Qualified Buyers and Sellers Through Listing Content

THE APPROACH

The social media strategy was designed to deliver consistent, measurable growth while supporting real business objectives:

• Local Visibility

• Audience Trust,

• Qualified Inbound Interest

Through a structured, data-informed content approach.

We developed a pillar-driven content framework to support full-funnel performance across awareness, engagement, and lead generation

Executed a video-first strategy optimized for short-form platforms, emphasizing strong hooks, pacing, and lifestyle-led storytelling
Used community and personal content to drive top-of-funnel discovery, with listings and education converting attention into action
Implemented consistent brand standards, posting cadence, and CTA strategy to reinforce recognition and trust
Continuously evaluated performance metrics to refine formats, messaging, and content mix for sustained growth