Following Diamond Kinetics’ acquisition of sidelineHD, I supported both brands with a primary focus on elevating the sidelineHD digital presence through motion graphics, social media marketing content, and scalable creative systems.

My work centered on producing high-volume, brand-consistent creative assets designed to engage youth athletes, parents, and coaches across social platforms and in-app experiences.

Scope of Work & Creative Contributions

• Motion Graphics & Animation – Designed dynamic animations and branded visual assets for social media, paid ads, and in-app promotions.

• Social Media Ads & Promos – Created short-form video content promoting app features, athlete highlights, and platform updates.

• Templated & Automated Content Systems – Built scalable After Effects and Adobe templates to automate recurring weekly content, increasing production efficiency.

• Adobe Creative Libraries – Developed shared Adobe Libraries used across departments to ensure brand consistency, color accuracy, typography standards, and asset organization.

• Influencer & Partnership Content Editing – Edited collaborative content featuring major sports brands and personalities including:

  • Coach Ballgame

  • Baseballism

  • Perfect Game

  • USA Baseball

  • Major League Baseball

  • MLB The Show

Each project required balancing sports marketing strategy, youth athlete engagement, and performance-driven creative, while maintaining strong alignment with evolving brand standards following the acquisition.

By combining sports tech marketing, motion design systems, influencer content production, and scalable creative workflows, I helped strengthen sidelineHD’s brand identity and improve cross-department creative efficiency.