Rapid-Turn Social Ad Creation

As a creative partner for Athletiverse, I supported their client Rithmm — a sports betting AI model generator — by producing high-converting short-form social media advertisements built around real-time sports narratives.

My role centered on rapid-response video production, delivering engaging paid social ads within a 1–2 hour turnaround window following prime-time games and major sporting events.

Scope of Work & Creative Execution

• Performance-Driven Social Ads – Produced short-form video ads optimized for engagement, click-through rates, and paid media performance.

• Real-Time Sports Marketing Content – Transformed post-game narratives into compelling visual stories designed to capitalize on trending conversations.

• UGC Integration – Edited and enhanced user-generated talking head content, incorporating motion graphics, captions, and dynamic pacing.

• Footage Sourcing & Asset Development – Sourced supplemental sports footage and visual elements to elevate production quality and storytelling impact.

• 1–2 Hour Turnaround Production – Delivered polished, platform-ready creative under tight deadlines to maximize timeliness and relevance.

Each ad was strategically crafted to blend sports culture, betting analytics, and AI-driven insights, positioning Rithmm as an innovative authority in the sports betting technology space.

By combining motion graphics, social-first editing techniques, performance marketing strategy, and real-time content creation, I helped drive attention and engagement during peak sports viewership windows — when speed and relevance matter most.