PITT MBB - SOCIAL MEDIA STRATEGY
Role: Director of Creative Content (2021-2024)
Client Snapshot:
Industry: College Athletics
Location: Pittsburgh, PA
Handle: @Pitt_MBB
Overview:
Served as the lead creative and social media manager for Pitt Men’s Basketball, overseeing all content published across social platforms. Responsibilities included conception and executing photo, video, graphic, and motion content; planning and managing content calendars; shooting and editing in fast-paced, game-day environments; and writing copy for every post.
Led and managed a team of 5+ interns, assigning roles, streamlining workflows, and ensuring consistent brand voice and visual standards. Oversaw all creative output from ideation to publishing, driving engagement and audience growth through strategic storytelling and timely content..
Increase Social Engagement and Follower Growth
THE GOALS
Create A Brand That Resonates With Fans, Players, and Recruits
Stay Ahead of Trends While Building A Consistent Visual Identity
THE APPROACH
We reimagined the Pitt Men’s Basketball social presence from the ground up. Everything was built around three core audiences:
1. Fans – Show the heart of the team through emotional storytelling and behind-the-scenes access.
2. Players – Make them feel seen. Highlight moments that mattered to them and build personal hype.
3. Recruits – Position Pitt as a forward-thinking, media-savvy brand with a strong digital presence.
We leaned into native, platform-specific content:
Reels that matched trends and showed player personality
Twitter for personality, memes, and real-time moments
Instagram for carousels and high visual content
YouTube for long form episodes
Stories for on court access and venue atmosphere
THE RESULTS
IN THREE YEARS, WE SAW:
• 173% Increase In Engagement
• 45% Growth In Followers
• Eclipsed Over 7,000,000 Impressions In A Single Month
• Collabs With ESPN, College Gameday, CBS Sports, Fox Sports, SLAM University, and More
Sample Content
KEY
TAKEAWAYS
• Content isn’t just about looking good, it’s about building connection and community
• Strategy drives creative. Every post has intent behind it
• Treat the team like a brand, not just a schedule of games
